What is SEO?

Search-engine optimization, or SEO, refers to the process of preparing your website to be spidered, indexed, and ranked by the major search engines so that when Internet users search for your keywords, your website will appear on their results page. Proper search engine optimization is a crucial step to ensure success and we take care and diligence in structuring the sites we build to provide the best results. It should also be noted that SEO is an interdisciplinary concern, combining web design functions with marketing and promotional concerns. When aimed properly, SEO is a powerful weapon in your arsenal.

Proper SEO is:

• Optimizing META data
• Optimizing page titles
• Optimizing page content
• Selecting proper keywords
• Testing your optimizations
• Promoting link popularity
• Using standards-compliant HTML
• Optimizing image ALT tags
• Using a logical website structure
• Validating your content